[Freegis-list] Re: [off-topic] how to "sell" GIS idea?

[Chris Holmes]

> Hi folks,

> Recently one customer asked me a hard favor: to sell GIS ideas to the
> president's company!

> For me , this is very hard to do, because "presidents" normally knows
> *business* language, not GIS-language
> or IT-languages .

> What we are trying to do basically is to *sell* the creation of a new
> department inside the company. The company
> is the forestry division of a pulp-n-paper brazilian insdustry.
Hmmm...  This sounds like they're cutting down trees?  And you want them
to be able cut down trees more effectively?  Unless they're planting
all their own trees, FSC-certified, instead of stripping the amazon,
I'd consider intentionally botching this one.

If you do really want to go forward, or if this is some super
enlightened sustainably oriented pulp and paper company, you probably
don't need to look much further than ESRI's website and marketing
materials - I imagine they've mastered how to sell GIS, putting it in
language non-tech people will understand.

Chris



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