[Freegis-list] [off-topic] how to "sell" GIS idea?

[Michael Gould Carlson]

Is that TCO rule-of-thumb backed up by hard data?  :-)

The flexibility (and freedom) argument is easier to easier to accept without
data.

M Gould


Mensaje citado por Bernhard Reiter <bernhard at intevation.de>:

> Am 12. Sep 2005 um 12:45:02 schrieb Eduardo Patto Kanegae:
> > Recently one customer asked me a hard favor: to sell GIS ideas to the 
> > president's company!
> 
> > the main goal of this new proposed department is
> > to create, test and prototype GIS solutions for the forestry day to day 
> > operations. 
> 
> > My real problem is: "how to SELL GIS benefits, but NOT using technical 
> > terms?"
> > 
> > does anybody recommend any links or bibliography?
> 
> In my experience you can use general literature on how sales work.
> It has to provide a benefit to the person you are selling to.
> For companies this means: financial benefits and return on investment, 
> as by robustness of the software, less cost of processes, flexibility
> or vision of improved or new ways to do business.
> 
> The rule of thumb is that Free Software will save 30% of the total
> cost of operation in the mid or long run.
> It also gives more flexibility.
>